“Strategy is a style of thinking, a conscious and deliberate process, an intensive implementation system, the science of insuring future success.” –Pete Johnson
Innovative, strategic thinking is necessary to create a rewarding experience for the end-user.
Effective solutions are possible only by knowing the audience, defining the objectives, fully understanding the constraints, and collaborating with subject matter experts. Whether it be a brand strategy, a marketing campaign, or a curriculum development project, it is important to focus on user interaction and to communicate with a consistent voice.
While the details are obviously important, I look at every project or task through lens of the big picture. I understand how the parts fit together and can foresee challenges that may come along. I am passionate about harnessing and integrating technology to address the unique needs of the project.