“Strategy is a style of thinking, a conscious and deliberate process, an intensive implementation system, the science of insuring future success.” –Pete Johnson

Innovative, strategic thinking is necessary to create a rewarding experience for the end-user.

Effective solutions are possible only by knowing the audience, defining the objectives, fully understanding the constraints, and collaborating with subject matter experts. Whether it be a brand strategy, a marketing campaign, or a curriculum development project, it is important to focus on user interaction and to communicate with a consistent voice.

While the details are obviously important, I look at every project or task through lens of the big picture. I understand how the parts fit together and can foresee challenges that may come along. I am passionate about harnessing and integrating technology to address the unique needs of the project.

View Strategy Portfolio


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